Note: This article appeared in the RWS Newsletter in May 2023
Something we are often asked by doctors who are moving to a new practice is “am I allowed to let my patients know?”
This presents an interesting scenario because on the one hand, you must show appropriate due diligence in letting patients know you have moved so they may contact you if they wish. However, within your contract there may be clauses to say that you cannot solicit patients.
Here are some tips to consider before acting in this space.
#1 Seek legal advice
Talking to a professional in this space is worthwhile when there is a contract involved.
#2 Alternative channels
You can let patients know you have moved without contacting them directly and this can be done via website, a homepage or through social media to local forums. Be aware if you set up a homepage or a new website that it will take some weeks for search engines to pick up the information. If the practice you are moving from is agreeable, a sign at the practice, both at reception and on the front door can further advise.
#3 Call your insurer
This is also a space where a call to your insurer can be helpful. This is to check whether you are meeting the requirements in letting your patients know about your move.
RWS puts a process in place to help you with the implementation, design and strategy for all of the above suggestions.
Contact us for further information if you are moving.