Caroline Chaplin and her Team | RWS

Our team has been carefully selected to provide a diverse skill set – all designed to achieve optimal performance and success for your private practice.

Caroline Chaplin

Caroline Chaplin is the owner and director of RWS (Rooms with Style).

RWS have assisted surgeons to set-up private practices across Australia for 14 years, providing a turnkey solution for busy doctors.

Caroline founded the company with one clear and dedicated vision; to make private practice easier and more enjoyable for doctors: “Working in the medical industry made it apparent to me that there was limited practice support available for doctors and clinicians. Seeing this gap in the market I set about developing a highly qualified team, who could provide the exact services a private practice requires.

The goal was to create a one-stop-shop of practice management services to make practice life easier, more profitable and more efficient. At RWS we are proud of our accomplishments and look forward to working with you to achieve the practice you want.”

Caroline holds a Bachelor of Education along with post-tertiary studies in Business and Practice Management. Caroline also has a Post Grad Cert in Counselling (Edith Cowan University) and is a registered practitioner of coaching. She provides personal coaching and business mentoring for our doctors. Caroline’s role is management of the current and future direction of RWS.

Clare Bohan

VPM & Marketing Manager
Clare is an established member of the RWS team. She helps lead the team in marketing and administration.

She recently graduated with a degree in Public Health and Health Promotion, and is passionate about working with people to improve health outcomes.

Clare brings experience from working in and leading teams. Combining her education in health and her work experience, she hopes to be an increasingly valuable member of the RWS Team.

Michelle Knightley

HR & Recruitment Manager
As a Human Resources and Recruitment Specialist at RWS, I provide extensive staff, human resource and recruitment management services for RWS’ clients. I commenced with RWS in 2012, and therefore have considerable experience and knowledge of the medical industry.

What brings me most satisfaction is finding the perfect person to suit your practice’s needs. I pride myself on being able to understand what you require for your company. I use my extensive knowledge and many years of experience to work with your staff, through any changes, staffing issues throughout the entire employee cycle. I am told that my warm and friendly manner puts current staff, recruitment candidates and Doctors at ease when dealing with sensitive issues.

I have undertaken a Diploma of Human Resources Management. Previous roles have included: Co-ordination of international, federal and state training and event programs for large corporate groups, Administration management and assistance to Partners at KPMG and other senior executives.

Michelle Knightley

Peter Chaplin

Project Manager, Finance Manager
Peter is an integral part of the RWS management team. He works to ensure client portfolios of marketing, practice management, recruitment and human resources are managed effectively, working diligently to achieve outstanding results.

Peter holds a Bachelor of Business and is a fully qualified CPA with over 20 years’ experience in SME financial management. He also has an extensive Project Management background with many years’ experience coordinating/designing professional and functional rooms for our doctors. He assists clients who are undertaking renovations with costs analysis and project budgets.

He enjoys working with clients to ensure their practice operates optimally. Peter works for numerous specialists across Australia, setting up financial procedures and practice KPIs, controlling debtors, meeting compliance obligations and improving in house procedures – all designed to enhance practice revenue and performance.

He also assists with all staffing needs such as employee compliance obligations including payroll, leave entitlements and super, cash flow management, receipting and invoicing.

Laura Alexander

HR, Recruitment & Marketing Coordinator
Laura is a Bachelor of Commerce graduate specialising in Management and Economics. She is passionate about people development and enhancing business performance through talent acquisition. Laura is part of the HR team and assists with coordinating the end-to-end recruitment for our clients and prides herself on her strong administration and compliance skills.

Laura brings experience in HR and operations management from a multinational organisation which is where she first found her niche in recruitment. Her retail background has given her a breadth of knowledge in business operations as well as a passion for genuine customer service and working with people.

Laura Alexander

Rowena Sidhu

Rowena Sidhu

HR & Recruitment Coordinator
As part of the HR and recruitment team, Rowena assists in and coordinates the recruitment process for clients, and credits herself for being highly organised and motivated in making a difference in the medical sector.

Rowena holds a Master’s in International Relations, and has experience evaluating social and health policies in Australia, honing her interest in HR and recruitment to improve professional progression and business development within the medical industry.

She has lived in several countries and speaks five languages, which has proven to be an asset in bridging strong client relations.

With an emphasis on sincerity in her service and supporting people towards achieving their goals, Rowena’s experiences in disability support, recruitment and operations administration make her a valuable member of the RWS team.


Virtual Reception & Practice Specialist
Jasmin is a vital part of the practice management consultancy team at RWS.

Her role is to review and analyse medical practices to provide working practical solutions to increase the efficiency and performance of practice staff.

Jasmin has a strong background in medical administration from front desk reception, banking reconciliation as well as theatre allocations and bookings, medical transcription and the setting up of theatre sessions.

Jasmin is adept in a variety of clinical software programs enabling her to provide turnkey solutions for RWS clients.

With over 9 years’ experience, crossing a multitude of specialty practices, including Gastroenterology, Rheumatology, Urology, ENT and Paediatrics, Jasmin is an asset in the daily operations of our Virtual Reception Service.

Rachel Rodda

Virtual Reception & Practice Specialist
Rachel is a vital part of the Virtual Reception and Practice Management team at RWS. She is a highly experienced medical administrator supporting specialists in private practice for many years. Her experience spans from rheumatology to radiology to pathology.

Throughout her career, she has acquired accreditations as an AIN, gained qualifications within the area of pathology collection and also medical administration. With her experience, strong communication and high level of patience, she upholds the nurturing nature of RWS.

Michael Butler

Workplace Lawyer
Michael is the principal of HR+WorkLaw. He is an experienced workplace lawyer providing guidance and assistance to RWS clients, to ensure they are compliant and in line with HR and Workplace laws. Michael’s work includes employment, HR, discrimination, health & safety and industrial matters. Michael enjoys working with clients to help achieve clarity in the workplace and manage issues pro-actively so that they do not become entrenched and more costly to resolve.

Michael has over 25 years experience in this area and is the immediate past Chair of the Law Institute of Victoria’s Workplace Relations Section, past President of the Industrial Relations Society of Australia and life member, and past President, of the Industrial Relations Society of Victoria.

Michael Butler

Tom Wilson

Senior Web Designer
Tom Wilson is a Senior Web Designer at RWS.

Tom holds a Bachelor of Fine Arts and furthered his Web Design studies in Swinburne University’s Master of Multimedia program. Since completion he has accumulated 6 years’ experience running a successful web design studio. In this time he has designed and built websites for a wide range of clients, including a host of medical sites.

Tom specialises in building smart looking, yet functional medical websites. He listens carefully to the needs of our Specialists, and incorporates each individual’s requirements into the website build. Balancing an eye for great design with technical intuitiveness, Tom builds websites which are effective communication tools, designed to provide useful and relevant information for your patients and referrers.

Tom keeps abreast with the latest web technologies and always looks for new ways to grow your business using design and technology.

Frances Eddy

Senior Graphic Designer
Frances oversees the graphic design work for our RWS specialists, along with the management of other client marketing portfolios. She is passionate and thoughtful and always striving to make our doctor’s goals and dreams come to fruition.

Frances has built a successful career in graphic design /advertising and marketing. She holds an Advanced Diploma of Graphic Arts Design.

Frances is a design specialist with experience in many niche industries, including the medical profession. She has worked with both medical practices and large corporates.

Frances’ passion for all aspects of graphic design has remained strong throughout her career, and she possesses a wide range of abilities necessary for the implementation of design initiatives, and for relating to the clients.

Kereni White

Website Designer, VPM client liaison
Kereni completed a Bachelor of Multimedia Design at Monash University 2004 and has spent the last 13 years in the industry specialising in website development, website maintenance, social media integration, SEO, Google marketing and IT support.

Kereni has experience working with a diverse range of specialists and healthcare professionals. She has a strong focus on customer service and support, and assists RWS clients to better understand and feel comfortable with web and IT-related issues. Kereni is passionate about helping RWS practices to reach their target audiences through effective online optimisation.

Joyce Lando

Marketing and Administration, Event Management
Joyce Lando is a highly skilled marketer and administrator. At RWS she specialises in marketing strategy, referrer relationships and tracking, data management and event management.

Prior to joining the RWS team in 2011, Joyce worked at a senior level in the pharmaceutical industry for 10+ years. She was instrumental in the marketing & introduction of new medicines in the cardiovascular & anti-obesity areas. Her extensive experience working with Specialists and General Practitioners gave her a great grounding in the understanding of private practice.

Joyce has now assisted many doctors throughout Australia to develop and grow their referral base. She is an efficient, engaging team member who enjoys the challenge of helping doctors achieve their business objectives.
She holds a Bachelor of Education and has successfully completed the AMPA Continuing Education Program.

Lauren Carillo

Lauren Carrillo

Administration and Marketing Coordinator
Lauren is a member of the RWS marketing and administration team.

She holds a Bachelor of Science in Biology and has worked in multiple countries which has enabled her to hone in on her communication skills and establish lasting relations with clients.

Lauren has always been passionate about healthcare and serves RWS clients with her utmost care to help bring their goals to fruition.

Declan Dempsey

PodMD, Marketing & Administration Coordinator
Declan is a valuable member of the RWS Marketing and Administration team. He is a Bachelor of Business graduate from Monash Univeristy and a recipient of a 2020 Dean’s Commendation Award. Declan has a special interest in Marketing and Digital Marketing and brings experience in these fields from previous roles in consulting and event management.

Declan also works behind the scenes of PodMD. He utilises his experience in the music and audio production industry to edit, mix, master and distribute PodMD podcast recordings.

Declan uses his multi-industry experience and his strong analytical skills to provide RWS clients with effective solutions and quality service.

Katrina Young

Marketing and Administration
Katrina is a member of the RWS referrer marketing team.

She has recently completed her Bachelor of Biomedical Science. Her acquired knowledge and passion for the healthcare system shines through when working with RWS clients.

Katrina aims to use her communication skills and high attention to detail to ensure she is always providing the best quality of service.

Zoe Dowling

Marketing and Administration
Zoe is a member of the RWS referrer marketing team.

She is currently completing a double degree in Science and Global Studies at Monash University. Her passion for the provision of healthcare, as well as developed communication skills, allow her to foster meaningful referrer connections.

Zoe’s experience working in professional settings and a strong understanding of the importance of healthcare ensures she can provide quality service for RWS clients.

Meg Ruyters

Meg Ruyters

Marketing and Administration

Meg works in the RWS referrer marketing team. She is currently completing a Bachelor of Biomedical Science and a Bachelor of Science, with a major in Psychology. Her keen interest in healthcare helps facilitate referrer connections for RWS clients.

Meg’s strong experience is customer service and eye for detail allows her to provide quality assistance for RWS clients.

Natasha Borash

Marketing and Administration
Natasha is a member of the RWS referrer marketing team.

Natasha is currently undertaking a Bachelor of Biomedical Science. She has a solid background in customer service and much experience working alongside clinicians.

Natasha’s strong communication skills enable her to form meaningful connections with clients.

Caroline Nicholson

Monique Kuzmis

Marketing and Administration
Monique is a member of the RWS referrer marketing team.

She is currently completing her double degree in Biomedical Science and Commerce at Monash University. Her passion for and experience in the healthcare industry enables her to create referrer connections with RWS clients.

Monique’s experience in customer service and key communication skills allows her to provide high-quality service to RWS clients.

Georgia Emily

Marketing and Administration
Georgia is a valuable part of the Human Resources team at RWS and is passionate about providing a great service for our doctors. She works mostly for our recruitment clients, screening resumes and reference checking applicants. Her thorough communication and effective time-management skills ensure RWS clients are always kept up-to-date.

Georgia’s customer service is of the highest calibre, and our doctors enjoy her professional and gregarious nature.

Her previous roles have included working for Minter Ellison in the legal compliance area, where attention-to-detail and compliance were paramount.

Georgia Emily

Claudia Yuan

Claudia Yuan

Marketing and Administration
Claudia is a member of the RWS referrer marketing team.
She has recently completed a double degree in Bachelor of Mechanical Engineering and Biomedical Science.
Her eager interest in the medical field has helped her to understand the importance of having strong referrer connections.
Claudia aims to utilise her strong attention to detail and efficient work dynamic to provide RWS clients with effective and high-quality service.

Lynette King

Accounts & Practice Finance
Lynette is part of the practice management team at RWS. She is a highly experienced accounts/book-keeper who has successfully managed business accounts for over 10 years.

Lynette’s extensive experience has spanned many industry sectors, including medically-focused companies.

She is a book-keeping and payroll specialist.

Lynette adopts a personable, practical approach to both clients and tasks. She enjoys working with our doctors to achieve consistent, timely and compliant results.

She holds a Bachelor of Science and a Diploma of Education.

Lynette King RWS

Caroline Nicholson

Caroline Nicholson

Virtual Reception Manager
Caroline Nicholson is the manager of Virtual Reception at RWS. Her role is to bring her wealth of experience to successfully manage and coordinate efficient reception services for doctors. Caroline is adept at all areas of medical practice administration including billing, bookings, preparing lists and typing. Her diligent and courteous nature result in a virtual reception service that is second to none. Caroline manages a small boutique team of reception staff to help RWS provide these services to our clients.

Lisa Crothers

Interior Designer
Lisa is a Senior Interior Designer with RWS, having beautifully decorated and styled numerous commercial properties across Melbourne and the Mornington Peninsula.

Throughout a 20-year career in interior design, Lisa has honed her skills in an array of interior design mediums, including colour, textiles, lighting and styling.

Her depth of experience has also included the successful management and styling of advertising campaigns, TV commercials and major photographic shoots for a range of commercial businesses.

She is extremely passionate and detail oriented, remaining respectful to the taste and budget of our doctors at all times. Lisa is a diligent and talented designer – motivated by achieving the doctor’s goals and objectives.
She is a vital part of the RWS renovation team.

Jack Tu

At RWS Jack works for our doctors as a registered Architect. He boasts over 8 years of experience in designing and producing high-end interiors and architecture, specialising in technical drawing documentation and CAD management.

Jack is passionate about detail and aims to provide drawing documentation that while technical in nature is still clear, direct and easy to understand for our specialists.

In completed projects Jack was able to provide a high level of sensibility for the requirements of doctors, staff and patients through clever layout and detailed design.

He is a passionate member of the RWS team committed to providing excellence.


Michael Findlay

Michael Findlay

Melbourne Photographer
Michael has worked in the design and photography industry for 30 plus years with both government and corporate clients bringing to RWS experience in architectural, portrait and editorial photography.

He is able to put doctors and staff at ease making them and their rooms look wonderful. This complements the creative visual inputs from other members of the RWS design team (web, video, graphic and interior design). Comprehensive post production is carried out on all final images to achieve consistent results.

With attention to detail and an eye for what will work for web and printed material Michael aims to photograph client’s rooms in a way that reflects their professionalism and standards of patient care.

Vanessa Levis

Sydney Photographer
Vanessa is a Sydney based photographer for RWS, capturing portrait and interactive shots for all specialties.
She enjoys photographing specialists in their practices – helping real life situations come to life through pictures.

Vanessa’s work ensures that our doctors are portrayed in a most professional and capable light.

Takeshi Kondo

Takeshi is an in-house videographer at RWS. He brings more than 15 years of professional experience as a director & camera operator, creating commercial cinematography.

Though his career he has been involved in diverse national and international projects including; TVC, Medical videos, Broadcast News, Documentaries and High quality online content.

He is highly focused to bring the best image quality from emerging technologies, working closely with you, to achieve the desired outcomes for your medical practice.