Our Specialist Team
Our team has been carefully selected to provide a diverse skill set – all designed to achieve optimal performance and success for your private practice.
Caroline Chaplin is the owner and director of RWS (Rooms with Style).
RWS have assisted surgeons to set-up private practices across Australia for 14 years, providing a turnkey solution for busy doctors.
Caroline founded the company with one clear and dedicated vision; to make private practice easier and more enjoyable for doctors: “Working in the medical industry made it apparent to me that there was limited practice support available for doctors and clinicians. Seeing this gap in the market I set about developing a highly qualified team, who could provide the exact services a private practice requires.
The goal was to create a one-stop-shop of practice management services to make practice life easier, more profitable and more efficient. At RWS we are proud of our accomplishments and look forward to working with you to achieve the practice you want.”
Caroline holds a Bachelor of Education along with post-tertiary studies in Business and Practice Management. Caroline also has a Post Grad Cert in Counselling (Edith Cowan University) and is a registered practitioner of coaching. She provides personal coaching and business mentoring for our doctors. Caroline’s role is management of the current and future direction of RWS.
VPM & Marketing Manager
Clare is an established member of the RWS team. She helps lead the team in marketing and administration.
She recently graduated with a degree in Public Health and Health Promotion, and is passionate about working with people to improve health outcomes.
Clare brings experience from working in and leading teams. Combining her education in health and her work experience, she hopes to be an increasingly valuable member of the RWS Team.
Virtual Practice Management (VPM) team
HR & Recruitment Manager
As a Human Resources and Recruitment Specialist at RWS, I provide extensive staff, human resource and recruitment management services for RWS’ clients. I commenced with RWS in 2012, and therefore have considerable experience and knowledge of the medical industry.
What brings me most satisfaction is finding the perfect person to suit your practice’s needs. I pride myself on being able to understand what you require for your company. I use my extensive knowledge and many years of experience to work with your staff, through any changes, staffing issues throughout the entire employee cycle. I am told that my warm and friendly manner puts current staff, recruitment candidates and Doctors at ease when dealing with sensitive issues.
I have undertaken a Diploma of Human Resources Management. Previous roles have included: Co-ordination of international, federal and state training and event programs for large corporate groups, Administration management and assistance to Partners at KPMG and other senior executives.
Finance and Virtual Practice Manager (New Practices)
Peter is an integral part of the RWS management team. working diligently to achieve outstanding results.
Peter holds a Bachelor of Business and is a fully qualified CPA with over 20 years’ experience in SME financial management and has completed the Initial OHS Training Workshop.
Peter enjoys working with clients to ensure their practice operates optimally. Peter works for numerous specialists across Australia, setting up financial procedures and practice KPIs, controlling debtors, meeting compliance obligations, and improving in house procedures – all designed to enhance practice revenue and performance.
He works closely with our clients to assist with human resource matters that may occur for our doctors and assists with other practice needs such as employee compliance obligations including payroll, leave entitlements and super, cash flow management, receipting/invoicing, project costing, practice health checks and OHS management.
Peter also manages a small boutique team of reception staff to provide Virtual Reception services for doctors starting out in private practice.
HR, Recruitment & Marketing Coordinator
Laura is a Bachelor of Commerce graduate specialising in Management and Economics. She is passionate about people development and enhancing business performance through talent acquisition. Laura is part of the HR team and assists with coordinating the end-to-end recruitment for our clients and prides herself on her strong administration and compliance skills.
Laura brings experience in HR and operations management from a multinational organisation which is where she first found her niche in recruitment. Her retail background has given her a breadth of knowledge in business operations as well as a passion for genuine customer service and working with people.
HR & Recruitment Coordinator
As part of the HR and recruitment team, Rowena assists in and coordinates the recruitment process for clients, and credits herself for being highly organised and motivated in making a difference in the medical sector.
Rowena holds a Master’s in International Relations, and has experience evaluating social and health policies in Australia, honing her interest in HR and recruitment to improve professional progression and business development within the medical industry.
She has lived in several countries and speaks five languages, which has proven to be an asset in bridging strong client relations.
With an emphasis on sincerity in her service and supporting people towards achieving their goals, Rowena’s experiences in disability support, recruitment and operations administration make her a valuable member of the RWS team.
Michael is a valued member of the virtual reception team. With a strong background in medical reception duties for general practice, psychology, and podiatry, Michael aims to provide patients with an amiable experience via exceptional customer service. He is currently studying a Bachelor of Science, with an extended major in psychology. Michael’s studies assist him in continuing and extending his knowledge to support those in need in the health sector.
Carolina is a valued member of the Virtual Reception Team.
Carolina has completed a double degree in Science and Biomedical Science. She aims to use this knowledge to connect with patients, hoping to develop strong relationships between patients and their doctors.
Carolina is passionate about healthcare, and strives to provide patients with the best customer service. She enjoys constantly learning and improving herself.
Georgia is a valued member of the virtual reception team. She has a background in customer service and medical reception duties in general practice and podiatry.
Currently completing a Bachelor in Exercise and Sport Science, she is passionate about working with people to improve their overall health and wellbeing.
Having lived and studied in various overseas locations has enabled her ability to communicate well in a range of different environments.
Erin is a valued member of the Virtual Reception Team. She has a wide range of experience in reception work, nursing home care, hospitality and COVID-19 clinics. All of this experience provides great benefits for our Virtual Reception doctors.
She is currently undertaking a Bachelor’s Degree in Nursing (Clinical Leadership) and is passionate in helping our Virtual Reception patients along in their health journey. Erin prides herself on being a supportive shoulder for her patients.
Michael is the principal of HR+WorkLaw. He is an experienced workplace lawyer providing guidance and assistance to RWS clients, to ensure they are compliant and in line with HR and Workplace laws. Michael’s work includes employment, HR, discrimination, health & safety and industrial matters. Michael enjoys working with clients to help achieve clarity in the workplace and manage issues pro-actively so that they do not become entrenched and more costly to resolve.
Michael has over 25 years experience in this area and is the immediate past Chair of the Law Institute of Victoria’s Workplace Relations Section, past President of the Industrial Relations Society of Australia and life member, and past President, of the Industrial Relations Society of Victoria.
Accounts & Practice Finance
Lynette is part of the practice management team at RWS. She is a highly experienced accounts/book-keeper who has successfully managed business accounts for over 10 years.
Lynette’s extensive experience has spanned many industry sectors, including medically-focused companies.
She is a book-keeping and payroll specialist.
Lynette adopts a personable, practical approach to both clients and tasks. She enjoys working with our doctors to achieve consistent, timely and compliant results.
She holds a Bachelor of Science and a Diploma of Education.
Virtual Reception Manager (Established Practices)
At RWS Caroline Nicholson is the manager of Virtual Reception for established doctors. Her role is to bring her wealth of experience to successfully manage and coordinate efficient reception services for doctors who have been in private practice for some years.
Caroline is adept at all areas of medical practice administration including billing, bookings, preparing lists and typing.
The diligent and courteous nature of Caroline results in a virtual reception service that is second to none. Caroline also manages a small boutique team of reception staff to provide these services to our clients.
Website and Graphic Design team
Senior Web Designer
Tom Wilson is a Senior Web Designer at RWS.
Tom holds a Bachelor of Fine Arts and furthered his Web Design studies in Swinburne University’s Master of Multimedia program. Since completion he has accumulated 6 years’ experience running a successful web design studio. In this time he has designed and built websites for a wide range of clients, including a host of medical sites.
Tom specialises in building smart looking, yet functional medical websites. He listens carefully to the needs of our Specialists, and incorporates each individual’s requirements into the website build. Balancing an eye for great design with technical intuitiveness, Tom builds websites which are effective communication tools, designed to provide useful and relevant information for your patients and referrers.
Tom keeps abreast with the latest web technologies and always looks for new ways to grow your business using design and technology.
Senior Graphic Designer
Frances oversees the graphic design work for our RWS specialists, along with the management of other client marketing portfolios. She is passionate and thoughtful and always striving to make our doctor’s goals and dreams come to fruition.
Frances has built a successful career in graphic design /advertising and marketing. She holds an Advanced Diploma of Graphic Arts Design.
Frances is a design specialist with experience in many niche industries, including the medical profession. She has worked with both medical practices and large corporates.
Frances’ passion for all aspects of graphic design has remained strong throughout her career, and she possesses a wide range of abilities necessary for the implementation of design initiatives, and for relating to the clients.
Michelle Elias brings over 15 years of graphic design experience to RWS, specialising in brand identity that matches our doctor’s personality and ethos. Michelle places emphasis on understanding our doctors and their brand to ensure the output is thoughtful and considered.
Michelle holds an Advanced Diploma of Graphic Design and has worked in the industry in both Australia and in London. In her time designing, she has worked with a large diverse list of clients from start-ups to internationally established companies and as such, has a unique understanding of doctors’ design needs in private practice.
Website Designer, VPM client liaison
Kereni completed a Bachelor of Multimedia Design at Monash University 2004 and has spent the last 13 years in the industry specialising in website development, website maintenance, social media integration, SEO, Google marketing and IT support.
Kereni has experience working with a diverse range of specialists and healthcare professionals. She has a strong focus on customer service and support, and assists RWS clients to better understand and feel comfortable with web and IT-related issues. Kereni is passionate about helping RWS practices to reach their target audiences through effective online optimisation.
Marketing and Administration team
Marketing and Administration, Event Management
Joyce Lando is a highly skilled marketer and administrator. At RWS she specialises in marketing strategy, referrer relationships and tracking, data management and event management.
Prior to joining the RWS team in 2011, Joyce worked at a senior level in the pharmaceutical industry for 10+ years. She was instrumental in the marketing & introduction of new medicines in the cardiovascular & anti-obesity areas. Her extensive experience working with Specialists and General Practitioners gave her a great grounding in the understanding of private practice.
Joyce has now assisted many doctors throughout Australia to develop and grow their referral base. She is an efficient, engaging team member who enjoys the challenge of helping doctors achieve their business objectives.
She holds a Bachelor of Education and has successfully completed the AMPA Continuing Education Program.
Virtual Reception and Marketing Coordinator
Lauren is a member of the RWS marketing and administration team.
She holds a Bachelor of Science in Biology and has worked in multiple countries which has enabled her to hone in on her communication skills and establish lasting relations with clients.
Lauren has always been passionate about healthcare and serves RWS clients with her utmost care to help bring their goals to fruition.
VPM & Administration Coordinator
Cora is a valued member of the RWS administration team, helping to service our doctors in an efficient and good-natured manner.
She holds a Bachelor of International Business and is a management graduate.
Cora is also currently pursuing a Master of Business Administration making her very well placed to provide efficient and professional service to our clients in private practice.
Brianna is a member of the RWS Marketing team.
She holds a Bachelor of Commerce from the University of Melbourne where she specialised in Finance and Marketing.
As an All-Rounder, she brings a breadth of experience to her role from a background in customer service, business consulting, and strategic marketing. She is passionate about providing exceptional service with a keen eye for detail, dedication, and genuine care for our doctors and their goals.
PodMD, Marketing & Administration Coordinator
Declan is a valuable member of the RWS Marketing and Administration team. He is a Bachelor of Business graduate from Monash Univeristy and a recipient of a 2020 Dean’s Commendation Award. Declan has a special interest in Marketing and Digital Marketing and brings experience in these fields from previous roles in consulting and event management.
Declan also works behind the scenes of PodMD. He utilises his experience in the music and audio production industry to edit, mix, master and distribute PodMD podcast recordings.
Declan uses his multi-industry experience and his strong analytical skills to provide RWS clients with effective solutions and quality service.
Marketing and Administration
Katrina is a member of the RWS referrer marketing team.
She has recently completed her Bachelor of Biomedical Science. Her acquired knowledge and passion for the healthcare system shines through when working with RWS clients.
Katrina aims to use her communication skills and high attention to detail to ensure she is always providing the best quality of service.
Marketing and Administration
Meg works in the RWS referrer marketing team. She is currently completing a Bachelor of Biomedical Science and a Bachelor of Science, with a major in Psychology. Her keen interest in healthcare helps facilitate referrer connections for RWS clients.
Meg’s strong experience is customer service and eye for detail allows her to provide quality assistance for RWS clients.
Marketing and Administration
Ellie is a member of the RWS referrer marketing team.
She is currently completing a double degree in Commerce and Science at Monash University. Her previous experience in customer care and the healthcare system provides her with the knowledge and understanding to make strong referrer connections.
Ellie aims to use her strong communication skills and personable nature to provide a high quality of service and care to RWS clients.
Marketing and Administration
Cohen is part of the RWS referrer marketing team.
With a background in customer service and an emphasis on strong connections, Cohen uses his communication skills to provide high-quality service to RWS clients.
He is currently undertaking a Bachelor of Law with Honours at Monash University.
Marketing and Administration
Angela is a valued member of the RWS Marketing and Administration team. She is currently studying the Bachelor of Biomedicine at the University of Melbourne.
With a passion for healthcare, she utilises her strong attention to detail, communication skills and customer service experience to provide RWS clients with high-quality service, striving to help them achieve their private practice goals.
Marketing and Administration
Matthew is a member of the RWS referrer marketing team.
He is currently completing a Bachelor of Arts at the University of Melbourne, with a major in Psychology. His keen and developed interest in the healthcare field allows him to understand the significant role of referrer connections for RWS clients.
Matthew uses his passion for healthcare, strong work ethic and communication skills in order to provide effective, high-quality service for all RWS clients.
Fit Outs Design Team
Lisa is a Senior Interior Designer with RWS, having beautifully decorated and styled numerous commercial properties across Melbourne and the Mornington Peninsula.
Throughout a 20-year career in interior design, Lisa has honed her skills in an array of interior design mediums, including colour, textiles, lighting and styling.
Her depth of experience has also included the successful management and styling of advertising campaigns, TV commercials and major photographic shoots for a range of commercial businesses.
She is extremely passionate and detail oriented, remaining respectful to the taste and budget of our doctors at all times. Lisa is a diligent and talented designer – motivated by achieving the doctor’s goals and objectives.
She is a vital part of the RWS renovation team.
Melanie Van Kuyk
Melanie is the Head Interior Designer at RWS, having renovated, styled, and decorated numerous commercial projects across Melbourne and the Mornington Peninsula within the healthcare sector. She completed her Interior Design Certification in 2016.
Melanie’s passion lies in creating spaces that support health & wellbeing. She can translate your vision into reality adhering to your brief and budget. Her projects demonstrate much attention to detail and efficiency.
Designing since 2012, Melanie can bring colour, texture, lighting, art and furnishings together in a way that elevates your practice both in feel and functionality; with a strong focus on creating a positive experience for your patients.
Melanie also has extensive real-estate experience and having completed a certificate through The Real Estate Institute of Victoria (REIV) and works with our doctors to locate optimal rooms for their private practice. This may mean sourcing a full suite or a single room within an existing practice for you.
At RWS Jack works for our doctors as a registered Architect. He boasts over 8 years of experience in designing and producing high-end interiors and architecture, specialising in technical drawing documentation and CAD management.
Jack is passionate about detail and aims to provide drawing documentation that while technical in nature is still clear, direct and easy to understand for our specialists.
In completed projects Jack was able to provide a high level of sensibility for the requirements of doctors, staff and patients through clever layout and detailed design.
He is a passionate member of the RWS team committed to providing excellence.
Photography and Videography Team
Michael has worked in the design and photography industry for 30 plus years with both government and corporate clients bringing to RWS experience in architectural, portrait and editorial photography.
He is able to put doctors and staff at ease making them and their rooms look wonderful. This complements the creative visual inputs from other members of the RWS design team (web, video, graphic and interior design). Comprehensive post production is carried out on all final images to achieve consistent results.
With attention to detail and an eye for what will work for web and printed material Michael aims to photograph client’s rooms in a way that reflects their professionalism and standards of patient care.
Having photographed hundreds of medical professionals across many practices, Robert is well-conversed with the needs of medical specialists when it comes to photography. With over twenty years experience in commercial photography, Robert is passionate about his craft and always provides the best customer service.
Robert has a Bachelor’s Degree in Photography & Video and is an Accredited Professional Photographer. He was awarded the distinction of Honorary Fellow to the Australian Institute of Professional Photography in 2016. Robert works diligently to achieve professional results befitting of a medical specialist.
Takeshi is an in-house videographer at RWS. He brings more than 15 years of professional experience as a director & camera operator, creating commercial cinematography.
Though his career he has been involved in diverse national and international projects including; TVC, Medical videos, Broadcast News, Documentaries and High quality online content.
He is highly focused to bring the best image quality from emerging technologies, working closely with you, to achieve the desired outcomes for your medical practice.