A major contributor to practice prosperity is the first impression patients form. What we know from years in this business is that patients report back to their GPs about you! Ensure the experience is a positive one.
Are your rankings poor?
Maybe it’s because your competitors are blogging and you are not!
Writing regular posts is not only a great way to communicate with your patient base and referrers, it’s also an effective tool for Search Engine Optimisation (SEO) and in turn driving traffic to your site. When ranking websites Google favours those which have plenty of well-written relevant content.
Even if you are a technophobe, you can’t have missed the dramatic growth and use of social media to interact with online communities.
Many doctors are taking advantage of the $20,000 write off – getting Rooms with Style to upgrade the interior design of their rooms. The government recently incentivised small business by stating that $20,000 of assets purchased up until 30th June 2017 can be immediately written off.
This provides a great opportunity for you to upgrade the interior design of your rooms.
It is amazing how new furniture, art and accessories can transform your space.
The introduction of IT within the medical industry over the past 15 years has changed the way practices operate.
One of the biggest mistakes many doctors make when designing their website is to focus solely on making it look great. Many website designers do not understand the medical industry and will sacrifice usability in order to make the design look more appealing.
Most practices would have experienced a “difficult patient”. Unfortunately such patients can rob you of your time, stress your staff and create one big headache at the practice.
This post provides some practical advice and strategies when dealing with difficult patients.
Changes to Privacy Laws March 2014
The Privacy Act now includes a set of 13 new harmonised privacy principles that regulate the handling of personal information by Australian and Norfolk Island Government Health Providers. The principles are called the Australian Privacy Principles (APPs). They replace both the Information Privacy Principles (IPPs) that applied to Australian Government agencies and the National Privacy Principles (NPPs) that applied to some private sector organisations.
A number of the APPs are significantly different from the existing principles, including APP 7 on the use and disclosure of personal information for the purpose of direct marketing, and APP 8 on cross-border disclosure of personal information.
If you haven’t updated your privacy policy since the March changes, then it’s time to review it.
If you’d like RWS to review your privacy policy, please contact us on 1300 073 239.
A waiting room audit template for your use
Waiting Room Audit Template:
Click here to download.
It is vital for practice success that your waiting room conveys the right message about you. A well thought out space may contribute to the overall satisfaction of patients and staff. The waiting room patient is a captive audience, often for an extended period of time – believe me, they are taking in everything and forming impressions about you – favourable or not!
Social media is an important part of any marketing campaign for practices. Many practices have engaged our services to ensure ethical and appropriate campaigns are put in place – but should you decide you will DIY, here are some tips to consider: