Category: Communication

Letting your patients know if you are moving practice

Something we are often asked by doctors who are moving to a new practice is “am I allowed to let my patients know?”

This presents an interesting scenario because on the one hand, you must show appropriate due diligence in letting patients know you have moved so they may contact you if they wish. However, within your contract there may be clauses to say that you cannot solicit patients.

Here are some tips to consider before acting in this space.

#1 Seek legal advice
Talking to a professional in this space is worthwhile when there is a contract involved.

#2 Alternative channels
You can let patients know you have moved without contacting them directly and this can be done via website, a homepage or through social media to local forums. Be aware if you set up a homepage or a new website that it will take some weeks for search engines to pick up the information. If the practice you are moving from is agreeable, a sign at the practice, both at reception and on the front door can further advise.

#3 Call your insurer
This is also a space where a call to your insurer can be helpful. This is to check whether you are meeting the requirements in letting your patients know about your move.

RWS puts a process in place to help you with the implementation, design and strategy for all of the above suggestions.

Contact us for further information if you are moving.

PodMD is Live!

PodMD creates medical podcasts by doctors for doctors. It is a joint initiative between Dr Sean Mackay, (Melbourne-based upper GI surgeon) and Caroline Chaplin, (Director of RWS).

Practice Health Check

Is it time for a numbers “health check” at your practice?

Many specialists do not have processes in place to attain and review their monthly data.

As a starting point you need to regularly monitor categories such as those listed below.

This data will help you:

1. Make informed marketing decisions
2. Select and appoint staff appropriately

Are you using your Blog?

Medical Blog

Are your rankings poor?
Maybe it’s because your competitors are blogging and you are not!

Writing regular posts is not only a great way to communicate with your patient base and referrers, it’s also an effective tool for Search Engine Optimisation (SEO) and in turn driving traffic to your site. When ranking websites Google favours those which have plenty of well-written relevant content.

Referrer Marketing – Getting referrers and retaining them

Referrals are the lifeblood of your practice. It is of the utmost importance that you have systems in place to monitor and manage your referrer relationships. Appropriate medical marketing is crucial in the competitive environment of private practice.
We see many doctors who are paying the price for taking their eye off the ball, and not paying attention to their medical marketing. It is devastating to find your numbers dropping because others around you are marketing more efficiently. Don’t let this happen to you.

Build your specialist profile with PODMD

RWS are now creating Medical Podcasts, allowing surgeons and specialists to educate doctors on topics of interest to your referrer base.

A Medical Podcast builds your professional profile by showcasing your specialist expertise, improving communication within the medical industry, and further strengthening relationships with your referrer base.