Category: Latest News

Practice flow: The hidden driver of clinic profitability

by Elite Projects

You’ve dedicated years to mastering clinical excellence, but the physical environment where you practice can often be the silent thief of your time and revenue.

Bridging that gap between clinical expertise and spatial design is essential for building a sustainable, high-performing practice.

To set your operations up for success, High-performing practices operate through three distinct lenses of movement and how these flows interact to create either a seamless environment or a source of daily friction.

The Framework of a High-Performance Layout

Successful operations rely on three distinct types of movement working in harmony. We can help you analyse and optimise:

Patient Flow: This is the journey from the entrance to the exit. Creating a stress-free journey from the moment a patient enters to the moment they leave.

Clinical Flow: Streamlining your movements to ensure treating patients and recording care is effortless, uninterrupted and efficient.

Operational Flow: Structuring your practice layout so your team can support you without physical bottlenecks or constant friction. This involves the “behind-the-scenes” movement — how administrative staff manage billing, sterile supplies, and internal communications. Optimal operational flow ensures that these support tasks occur in parallel to patient care, rather than crossing paths over patient flows.

Solving the “Invisible” Problems

Most practice owners analyse their numbers carefully. Appointment books, billing cycles, cancellation rates. But the physical environment that those numbers flow through often goes unexamined until there are missed billing moments, reduced consult punctuality, and privacy breaches.

Consider a common scenario: a GP clinic where the reception desk sits directly beside the only entrance to the consultation corridor. Patients checking in, patients exiting, clinical staff moving between rooms — all competing for the same narrow space. The result is a subtle but constant friction. Patients feel the congestion. Staff feel the stress. Consultations run late. The day compounds.

No software update fixes that. It’s a design problem.

Space as a clinical tool

The most efficient practices treat their floor plan the way they treat their clinical protocols — with deliberate intention. Every square metre has a job to do.

Waiting areas should be calm and clearly oriented, so patients know where to go without having to ask. Reception should have a sightline to the entrance and acoustic separation from the clinical zone, so conversations remain private without staff having to lower their voices mid-sentence. Consultation rooms should be positioned so patients move directly in and out without crossing paths with other patients in sensitive moments.

In dental and specialist practices, treatment room sequencing matters enormously. Designing in proper room sequencing ensures that “back-of-house” clinical work never disrupts the “front-of-house” patient experience.

These aren’t luxury considerations. They are operational ones.

The numbers behind the layout

Evidence Based Research (EBR) shows that well-designed clinical environments reduce consultation times, lower staff cognitive load, and improve patient-reported satisfaction — all of which have direct financial consequences.

A practice that can move patients through its space efficiently and calmly doesn’t just see more patients. It retains them. Patients who feel at ease, who aren’t confused about where to go, who don’t sit in a waiting room that feels chaotic — those people become returning patients. They refer their friends and families. They leave reviews that attract new patients.

Conversely, when a space isn’t well thought through, it costs your staff. A poorly resolved layout forces staff to work harder for the same outcome — more walking, doubling back, and navigating around each other instead of treating patients, which quickly drives up labour costs.

When key areas aren’t logically connected, it creates delays, interruptions, and rework — and those small inefficiencies compound into a real operational cost over time — often without anyone ever linking it back to the design.

When flow gets designed in, versus retrofitted

The challenge is that patient flow is much easier to build into a space from the beginning than it is to correct after the fact. A corridor that’s 200mm too narrow. A reception desk positioned against the wrong wall. An admin room with the wrong agencies requiring clinical staff to cross the patient zone. These decisions, made once during design development, shape the daily experience of a practice for a decade or more.

This is why the planning phase of any new build or refurbishment deserves as much thought, as the construction program itself. Mapping how patients move, how staff move, and where those paths intersect — or should be kept separate — is work that happens before a single wall goes up. Done well, it’s invisible. The practice simply works. Done poorly, it’s a problem that becomes an operational constraint.

What this means for your next project

If you’re planning a new practice, expanding, or refurbishing an existing space, your practise flow should be one of the first conversations you have — not one of the last.

Elite’s design specialists work with you to ensure the three-dimensional flows are addressed from the very first sketch. We foresee and resolve potential bottlenecks and advise on the strategic spatial choices that transform a beautiful room into a high-performance clinical environment.

A well-designed practice doesn’t just look right. It works — quietly, efficiently, and in service of the care you provide.

Elite Projects

Elite Projects has been designing and building healthcare practices for over 40 years, across medical, dental, specialist, aesthetic, veterinary, and radiology sectors. To find out how Elite approaches practice flow in the design process, visit eliteprojects.com.au.

Innovating Spaces. Inspiring Care.

Why DIY recruitment can create problems for doctors

For specialists in private practice, time is one of your most valuable assets. Each hour spent on tasks outside your clinical expertise just isn’t cost effective.  

Recruitment is one of those areas that can seem simple on the surface, but it requires strategy, compliance knowledge, and a significant time investment. When you think, “I’ll just do it myself”, do you really know what you are getting yourself into? 

Hiring the right team member is more than placing a job ad and conducting a few interviews. You must know the correct award classifications, create an employment contract, conduct reference checks, meet privacy and discrimination requirements, and have a compliant induction process. 

A small oversight can lead to costly errors. 

Beyond compliance, effective recruitment requires experience in screening for the right personality fit for you and your team, understanding practice culture, and knowing what skills and behaviours will support the flow of a medical practice. You’ll also need to know how to test for the skills you require, which can be tricky as you may not have an intimate knowledge of your admin function, billing processes and software. 

Specialists who try to manage this themselves often find it distracting, overwhelming, and far more time-consuming than expected. A urologist recently expressed to us that “shortlisting and screening candidates is a full-time job. I should have cancelled my surgeries for a month haha! Never again will I try to do it myself.” 

Your time is far better used doing what only you can do: providing patient care, operating, and building relationships with referrers. Outsourcing recruitment allows you to stay focused on your patients while ensuring your practice has the right people in place to support long-term success and reduce headaches. 

At RWS, we specialise in recruitment for medical practices and can manage the entire process efficiently and professionally. If you’d like support with hiring the right team member, we’re here to help. 

If you need assistance with recruitment, contact us: admin@roomswithstyle.com.au or 1300 073 239

Using social media with caution: What we’ve seen work (and not work) for doctors

Social media definitely has a place in today’s marketing world, but it’s not the be-all and end-all, especially in healthcare.

We’ve worked with many doctors who’ve dabbled in social media, some with success, others facing challenges. If you’ve been considering launching a social media presence (or outsourcing it), here are some insights from our experience to help you decide if it’s the right path for you. 
 

Social Media Has Its Upsides 

There’s no doubt that a well-run social media account can offer benefits: 

  • Online presence – having an accessible online profile helps both patients and referrers find you easily 
  • Trust and personality – social media can make you appear more approachable and reputable. It gives a glimpse into your personality and practice style, helping patients feel more comfortable before they walk through the door. 
  • SEO boost – regular, relevant posts can improve your searchability online. 
  • Supplementary marketing – when done well, social media complements your other marketing efforts. It’s not your main strategy, but it can support it. 
     

But There Are Risks to Be Aware Of 

For all its potential, social media in the medical field comes with some very real challenges: 

  • AHPRA regulations – we’ve had instances where doctors have run their own campaigns or used third-party services and found themselves in breach of AHPRA guidelines. These rules are strict, nuanced, and constantly evolving. It’s something we stay across regularly, but even then, it requires vigilance. 
  • Time and consistency – we all know, doctors are busy, and often, marketing isn’t at the forefront of their minds. If you can’t post regularly and keep the content fresh, your account can quickly look neglected – we often say that’s worse than having no social media at all. 
  • Not always the best return on investment – we often find that, in most medical specialties, direct marketing to referrers often delivers the strongest results. Social media can be a nice addition, but it’s rarely the main driver. 
  • Reputation at stake – social media is public, and we always remind you of a digital footprint. If it’s not handled professionally and consistently, it can hurt more than help. We’ve seen this happen when campaigns are managed without proper strategy or understanding of the healthcare space. 
     

So, Should You Use Social Media? 

If you’re unsure, you’re not alone. The truth is, it depends on your specialty, your goals, and your capacity to do it right. And it’s absolutely fine to decide it’s not the right avenue for you. 

We’re happy to support you in your decision, whether that’s helping you manage a compliant and effective presence, or guiding you toward other marketing strategies that better suit your time and goals. 

Tread carefully, think it through, and reach out if you need advice – we’re here to help. 

Contact us: admin@roomswithstyle.com.au or 1300 073 239

Attracting and retaining staff in a private medical practice

Strategies for Building and Keeping a Skilled Practice

In private practice, attracting and retaining great staff is crucial to maintaining a high standard of patient care and ensuring smooth day-to-day operations. We have listed below some effective strategies to help your practice stand out as an employer that builds a loyal, skilled well-functioning team, providing exceptional patient care to your patients. 

1. Offer Competitive Remuneration and Benefits 

To attract top candidates, ensure your staff’s salaries are in line with, or better than, market levels. Consider including additional benefits such as flexible working arrangements, WFH options, extra leave entitlements, parking on site and health and wellbeing initiatives. These perks can make your practice more appealing compared to competitors. 

2. Foster a Supportive and Inclusive Culture 

Create a welcoming and supportive work environment where staff feel valued and respected. Encourage open communication, promote feedback, and address concerns promptly. Performing Annual Appraisals are invaluable.  Promoting a culture of teamwork, recognition, and inclusivity can increase job satisfaction and reduce staff turnover. 

3. Provide Opportunities for Professional Development 

Investing in your staff’s growth shows that you value their contribution and are committed to their career progression. Offer opportunities for continuing education, training (RWS provides many different options of training that will benefit your staff and your practice), and upskilling. This not only helps retain staff but also benefits your practice through improved knowledge and expertise. 

4. Recognise and Reward Achievement 

Regularly acknowledging individual and team achievements boosts morale and motivation. Recognition can be as simple as a thank you note, or more formal such as awards or bonuses. Celebrating milestones and successes fosters a sense of loyalty among staff. 

6. Streamline Recruitment and Onboarding 

Ensure your recruitment process is efficient and welcoming. Provide clear job descriptions, communicate promptly with candidates, and offer a thorough onboarding program. A positive first impression can set the tone for a successful long-term working relationship. 

Conclusion 

By offering competitive benefits, fostering a positive culture, supporting professional development, and prioritising staff wellbeing, private medical practices can attract the best talent and retain valued and experienced team members. These efforts not only benefit your staff but also enhance the quality of care provided to your patients, ensuring the ongoing success of you and your practice.

If you’d like to discuss recruitment, contact us: admin@roomswithstyle.com.au or 1300 073 239

The importance of timesheets

A common pitfall for private practices is when staff miss or stop submitting timesheets, particularly if they work set hours. This may seem harmless – after all, they are still working, and you are still paying them – however the risk to your practice is real. 

As a specialist in private practice, you are also an employer and thus have legal obligations under workforce law. The reality is that without accurate and complete payroll records for each of your staff – from your receptionists to your practice nurses – it is extremely difficult for you to be able to defend any claims of underpayment and other breaches.

Under Section 557C of the Fair Work Act, the burden of proof falls to you to disprove any allegations. 

You have a legal duty to keep payroll records for each employee for 7 years, including details about their pay, leave dates, superannuation and hours of work. Doing so is vital for ensuring your private practice is above board and compliant.  

So, when a staff member does not provide a timesheet, the practice has, by extension, neglected to meet their legal duty. 

Establishing clear, consistent timesheet processes is not just good practice management, but also essential protection for your practice, your staff and, ultimately, your professional reputation. 

If you need assistance with payroll or creating a payroll policy, contact us: admin@roomswithstyle.com.au or 1300 073 239

Unpaid parental leave

Navigating unpaid parental leave can be tricky when you are not familiar with the process.

Unpaid parental leave is available to eligible staff who have been with the practice for at least 12 months before the expected date of birth or adoption. Staff are entitled to up to 12 months of unpaid parental leave, with the option to extend for an additional 12 months if requested. 

There are, however, legal obligations for both the employer (you, the practice owner) and the employee in order to make the whole process as smooth and stress-free as possible. 

These include submitting documentation within the correct timeframes, maintaining accurate records, and keeping clear communication throughout the whole process, including any changes in circumstances in both the practice and your employee’s life.

Having a transparent policy with clear processes helps your practice remain compliant and makes sure all employees within the practice – from the admin staff to the nurses and the practice manager – are aware of both their rights and responsibilities.

During times of transition, the process may feel overwhelming; however, if all parties are on the same page, it will help ensure a smooth handover of responsibilities and support a healthy workplace environment within your practice.

If you need to know more about parental leave at your practice, we can navigate you through the process.

If you need assistance with reviewing or creating a parental leave policy, contact us: admin@roomswithstyle.com.au or 1300 073 239

Why great photography benefits your practice

For doctors in private practice, your website and practice literature is often the first interaction a potential patient has with your clinic. Professional, thoughtfully crafted photography can make all the difference in that first impression – creating a sense of trust, professionalism and calm before a patient even steps through your door.  

High-quality photos can communicate that patients are in capable, experienced hands. A well-lit, confident profile photo shows you as both professional and approachable. When patients see you in your environment – whether that’s consulting, interacting with a patient, or preparing for a procedure – they begin to form a connection and a sense of comfort. They see not just a doctor, but a human being who genuinely cares.  

We recommend including several key photo types on your website. A professional headshot in business attire is essential, ideally conveying a conservative but friendly tone. Supplement this with images of you working, perhaps in a consultation or interacting (with permission) with mock or real patients to show your friendly bedside manner.   

Shots in scrubs or in a clinical setting can also add authenticity. If you’d like to show yourself operating, these images should be discreet, respectful, and non-confrontational for the viewer. Patient privacy must always come first.

Preparation is key to a successful shoot. Ensure rooms are clean, uncluttered, and well-lit. Get permission from staff involved and let them know what to expect – how to dress, how to act, and the goals of the shoot.  

At RWS, we understand the nuances of medical photography and will guide you through every step, from planning and permissions to what to wear and how to pose naturally. 

If you’d like to discuss a photography session for your practice, contact us: admin@roomswithstyle.com.au or 1300 073 239

The value of a practice handbook in private practice

Running a private practice involves far more than providing excellent patient care – it also requires effective management of staff, policies, and procedures. One of the most valuable tools a practice can have in place is a tailored practice handbook.  

A well-developed handbook brings clarity and structure to your operations. It becomes a central reference point for your team, outlining how things are done and why they are done that way. Crucially, it also provides security for doctors – if key staff are away or leave the practice, the handbook ensures that day-to-day operations can continue smoothly.  

Handbooks typically include several document types:  

  • Policies, which outline the philosophy or intent behind a practice approach (e.g. fairness in leave allocation).  
  • Procedures, which detail the step-by-step process (e.g. how leave is applied for and approved).  
  • Proformas or templates, which are the forms staff complete (e.g. a leave request form).  
  • Reference documents, which are sourced from external authorities (e.g. Fair Work guidance on leave entitlements).

Using a leave policy as an example: The policy may describe the practice’s commitment to fairness and transparency in managing staff leave. The accompanying procedure will explain how leave is requested, approved, and recorded. A proforma might be the leave request form itself, and a reference document could include official Fair Work Australia guidelines.  

At RWS, we’ve helped many practices develop their handbooks – often in collaboration with the staff who will use them. This not only ensures relevance but encourages team buy-in.  

A practice handbook isn’t just paperwork – it’s a practical, living document that strengthens your practice’s foundation, improves consistency and reduces risk.

For more information on our Practice Handbook services, contact us: admin@roomswithstyle.com.au or 1300 073 239

Getting your medical software setup right from the start is vital 

Whether you’re starting a new private practice or transitioning to a different medical software system, server-based or cloud-based, how you set it up from the beginning can significantly affect the efficiency and success of your private practice. 

At RWS, we’ve provided virtual medical reception services for many years, so we know the challenges practices face when their systems aren’t configured correctly. We often see clinics come to us after struggling with issues caused by poor initial setup: missed appointments, incorrect billing, and underutilised software features, to name just a few. 

Here are a few reasons why software setup is important to get right: 

A well-configured system can help streamline communication with patients 

Setting up SMS templates, for example, can speed up reminders and reduce no-shows. Document templates also ensure consistent, professional correspondence. 

A well-configured appointment book means an efficient reception 
A well-organised appointment book, where staff can easily identify and book various appointment types, can make a massive difference in day-to-day workflow efficiency and patient satisfaction. 

Billing and patient rebates are critical to get right, and a practice nightmare if you are getting it wrong 
If not set up correctly, errors can affect your revenue and patient satisfaction. Proper software configuration ensures patients are invoiced accurately and that rebates are processed smoothly. 

Set up correctly and you will use the software as it was intended, knowing and benefiting from all the features 
Perhaps most importantly, the right setup allows you to fully utilise the features your software offers, saving time and reducing manual work and staff costs. 

If you’re unsure where to begin setting up your software efficiently, RWS can assist. Our team specialises in this area, and we understand what works best for medical practices because we’ve helped many other doctors get it right. 

We are particularly efficient with Xestro, Gentu and Clinic to Cloud software programs. 

For more information, contact us at admin@roomswithstyle.com.au or 1300 073 239

5 simple ways doctors can keep their medical website secure 

Having a secure website is vital for doctors in private practice. Here are my tips for improving the security of your website. 

1. Use Strong Passwords 
Don’t use “admin123” or “password” for your login. Choose strong, unique passwords and change them regularly. Better yet, use a password manager. 

2. Keep Software Updated 
Whether your site runs on WordPress or another platform, always install updates. Updates fix bugs and close security holes that cyber criminals could use. 

3. Use HTTPS 

Make sure your website has an SSL certificate. This adds a little padlock icon in the browser bar and ensures that any data shared on your site is encrypted. 

4. Limit Access 

Only give website access to people who really need it. If someone leaves your team, remove their access right away. 

5. Choose a reputable hosting supplier based in Australia 

Hosting plays an important part in keeping your website secure. You should check to ensure the hosting provider’s servers are based in Australia and avoid going for the cheapest option. 

RWS offers hosting packages which include ongoing maintenance and security checks so you can focus on your practice. 

Securing your medical website doesn’t have to be complicated. A few simple steps can go a long way in protecting your patients and your reputation. 

If you need RWS to assist with any of the above tips, contact us today.