The benefits of having professionally written copy  

Improved SEO 

Well-written copy will help improve your ‘organic’, or ‘on-site’, SEO (Search Engine Optimisation). This in turn will improve your website’s performance in search engines. We will help identify the keywords relative to your practice, and optimise the content accordingly to highlight the services you provide and the locations at which you consult. The aim will be to rank well when a patient or referrer searches for you by name or by speciality in your designated locations (e.g. Vascular surgeon, Coogee OR Dr Natalie Smith, Coogee). 

The RWS (Rooms with Style) team will ensure your text is written in a meaningful way whilst simultaneously checking that keywords and phrases are integrated into the text enabling patients and referrers to find you easily. 

Better engagement and connection with patients and referrers 

Great copy results in meaningful engagement for doctors and their readers. Patients and referrers choose a doctor when they feel a connection. Customers choose on emotion and buy on logic and this rings true when writing your website copy. It is important to understand that patients and referrers perusing your website will move forward based on the perception you are professional and will meet their requirements. Therefore, your site needs to be perceived as being thoughtful to the needs of your patients and referrers. In relation to patients, remember, patients may not have the skills to make a sound clinical choice when choosing a specialist because they lack medical insight. As a result, your site must communicate in the ‘language of the layman.’ Effective copy achieves a balance between demonstrating a welcoming bedside manner, whilst communicating your appropriate clinical experience and qualifications. 

A professional presence 

We write, edit and proofread copy to a standard that ensures you are always putting your best forward with your online and offline content. As mentioned, patients and referrers initially choose based on perception, not reality. So, it is essential a professional presence is conveyed via your website.   

RWS (Rooms with Style) will ensure that your professional qualifications and appointments are conveyed to your readers in a manner that is befitting of an ethical and capable doctor.  

This, along with well-placed photographs, will help to build a suitable professional presence. 

You will attract the right patients and referrers 

As a specialist doctor, you need to attract the right cases. You may have sub-speciality interests and qualifications, and this must be effortlessly conveyed to patients and referrers upon reading text about you and your services.  Professional copy will achieve this.

RWS will work with you to achieve text that ensures you are attracting the conditions and patient demographics. Text written needs to consider your practice goals which typically are: 

1. The right patients and patient demographic 

2. Cases you have a sub-speciality interest in and find satisfying 

3. Cases that help to pay the bills – private practice is costly. 

Flexible service 

Sometimes our doctors need all their text written and at other times we are given text which we simply edit. It is up to you to decide how much help you need from us.   

Also, as your text needs to be altered, we can do this for you, or teach you how to edit the text yourself.   

Compliance 

RWS (Rooms with Style) abide by AHPRA (Australian Health Practitioner Regulation Agency) guidelines. We will work with you to ensure that the final text you wish to upload is compliant. Ultimately you decide what copy is chosen, we will advise you regarding AHPRA guidelines. 

You retain control 

As the clinician all text must be approved by you so you will be confident that the copy presented is accurate and meets your needs. 

At RWS (Rooms with Style) we write professional copy for our doctor’s website, practice bio, brochure, and social media campaigns. Our team will work with you to ensure text written enables you to rank well and present professionally whilst engaging on an emotional level with patients and referrers.