Social Media Marketing And Your Practice.

Social Media for Medical Practices

Even if you are a technophobe, you can’t have missed the dramatic growth and use of social media to interact with online communities.

Simply put, social media marketing is the process of gaining website traffic or attention through a variety of online sites. Social media has become the electronic version of traditional word of mouth marketing. It is more likely that your patients will like your Facebook page, read a piece you have written on a blog or write about an experience that they have had at your practice on a review page. With only a little effort, it allows health professionals to grow, inform and interact with their patient base using a real time platform; reaching patients where they are most active and receptive – online.

In today’s digital age, having a strong online presence is essential, especially for medical professionals.Recent data from American and Australian markets have shed light on how patients navigate the internet when seeking medical help. Research indicates that 89% of patients primarily search for information based on the specific condition they believe they have. For example, if someone suspects they have a hernia, they are likely to focus their online searches on understanding this condition, its symptoms, and potential treatment options. Additionally, 75% of patients search for healthcare providers specialising in the particular condition they are dealing with. This means patients are not only interested in the condition itself, but also in finding the right specialist who can help them. For instance, they might look for Upper GI surgeons if they suspect they have a hernia. These statistics emphasise the importance of having a visible and informative online presence. Doctors and practices should consider optimising their websites to provide accurate and easy-to-understand information about various conditions and treatments. Furthermore, it’s crucial to showcase the expertise of doctors online, making it easier for potential patients to identify the right healthcare provider for their needs. By focusing on enhancing their online presence, medical professionals can effectively reach out to patients actively searching for relevant information. In doing so, they not only educate the public but also establish trust and credibility, ultimately ensuring that individuals make informed decisions about their healthcare choices. RWS can assist you in optimising your online presence and managing your social media channels. Get in touch to learn more.

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