Caroline, RWS director discusses…
When it comes to doctors and marketing, Relationship Marketing works best – this is where relationships are formed by collegiate information sharing (face-to-face and via electronic media).
Referrals are the lifeblood of your practice. It is of the utmost importance that you have systems in place to monitor and manage your referrer relationships. Appropriate medical marketing is crucial in the competitive environment of private practice.
We see many doctors who are paying the price for taking their eye off the ball, and not paying attention to their medical marketing. It is devastating to find your numbers dropping because others around you are marketing more efficiently. Don’t let this happen to you.
Even if you are a technophobe, you can’t have missed the dramatic growth and use of social media to interact with online communities.
One of the biggest mistakes many doctors make when designing their website is to focus solely on making it look great. Many website designers do not understand the medical industry and will sacrifice usability in order to make the design look more appealing.
Most practices would have experienced a “difficult patient”. Unfortunately such patients can rob you of your time, stress your staff and create one big headache at the practice.
This post provides some practical advice and strategies when dealing with difficult patients.
A waiting room audit template for your use
Waiting Room Audit Template:
Click here to download.
It is vital for practice success that your waiting room conveys the right message about you. A well thought out space may contribute to the overall satisfaction of patients and staff. The waiting room patient is a captive audience, often for an extended period of time – believe me, they are taking in everything and forming impressions about you – favourable or not!
Social media is an important part of any marketing campaign for practices. Many practices have engaged our services to ensure ethical and appropriate campaigns are put in place – but should you decide you will DIY, here are some tips to consider: