Tag: Medical Marketing

What marketing is befitting a medical specialist?

Caroline, RWS director discusses…

When it comes to doctors and marketing, Relationship Marketing works best – this is where relationships are formed by collegiate information sharing (face-to-face and via electronic media).

Referrer Marketing – Getting referrers and retaining them

Referrals are the lifeblood of your practice. It is of the utmost importance that you have systems in place to monitor and manage your referrer relationships. Appropriate medical marketing is crucial in the competitive environment of private practice.
We see many doctors who are paying the price for taking their eye off the ball, and not paying attention to their medical marketing. It is devastating to find your numbers dropping because others around you are marketing more efficiently. Don’t let this happen to you.