Caroline, RWS director discusses…
When it comes to doctors and marketing, Relationship Marketing works best – this is where relationships are formed by collegiate information sharing (face-to-face and via electronic media).
Tag: Medical Marketing
Referrer Marketing – getting referrers and retaining them
Referrals are the lifeblood of your practice. It is of the utmost importance that you have systems in place to monitor and manage your referrer relationships. Appropriate medical marketing is crucial in the competitive environment of private practice.
We see many doctors who are paying the price for taking their eye off the ball, and not paying attention to their medical marketing. It is devastating to find your numbers dropping because others around you are marketing more efficiently. Don’t let this happen to you.
Social media marketing and your practice
Even if you are a technophobe, you can’t have missed the dramatic growth and use of social media to interact with online communities.
Strategies for dealing with difficult patients
Most practices would have experienced a “difficult patient”. Unfortunately such patients can rob you of your time, stress your staff and create one big headache at the practice.
This post provides some practical advice and strategies when dealing with difficult patients.